Hybrid + Brand Identity
Hybrid is a lifestyle brand concept developed around a collection of jeans, clothing, and accessories. Inspired by the diversity and individuality of New York City, the concept reflects the coexistence of different influences, perspectives, and identities within a single environment.
The idea of hybridity extends throughout the visual identity, from the unexpected combination of forms within the logo to custom graphics and their application across stationery, apparel, packaging, and tags. Together, these elements create a cohesive visual language that reflects the individuality and eclectic character of the brand.
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